Born and raised amongst a family of car dealers, Mike Goicoechea is a self-taught entrepreneur, CEO, and outdoorsman. After teaching himself to code and program in his college dorm, he founded Dealerslink, an automotive software solution aimed at helping his father and his fellow car dealers better source inventory. Today, Mike and his team have grown Dealerslink into the largest dealer-to-dealer marketplace in the nation, having developed a variety of software solutions to help every kind of car dealer.
Two years ago they told you to cut your price $100 below any competitor in your market. Then, they told you to always be 98%
It does not take a Professor of Economics to see the challenging operating environment for all dealerships in 2023. We all are seeing unfavorable market
Two years ago, Carvana seemed unstoppable. The dealer community feared that vehicle e-tailing would forever disrupt their operations. Their stock price soared to insane tech multiples. Most elite
We have come to the end of an unprecedented used car inventory cycle that saw used car values appreciate at the fastest rate in the
The automotive industry is one of the most demanding yet rewarding sectors of business. For myself, and so many others, this field has taught me
In my opinion, there’s no better business to grow up in as a young entrepreneur than a car dealership. The people. The hustle. The dedication.
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Born and raised amongst the landscape of Wyoming, Mike Goicoechea is a self-taught entrepreneur, CEO, and outdoorsman. In 2004, he founded DealersLink, the fastest-growing automotive software solution in the nation.
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